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The Startup Way by Eric Ries
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The Startup Way by Eric Ries

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The Startup Way by Eric Ries

In The Lean Startup > Eric Ries laid out the practices of successful startups – building minimal viable products (“MVPs”) > extensive customer-focused testing based on a build > measure > learn method of continuous innovation > and deciding whether to persevere or pivot. In The Startup Way > he turns his attention to a whole new group of organizations: iconic multinationals like GE and Toyota > Silicon Valley tech titans like Amazon and Facebook > and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations > as well as nonprofits > NGOs > and governments > Ries lays out a new management system that leads to sustainable growth and long-term impact. Filled with in-the-field stories > insights > and tools > The Startup Way is an essential roadmap for any organization navigating the uncertain waters of the century ahead.

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